Market 

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Optima Helps with Television Filming 
Optima Health staff planned and conducted a health screening for employees of Virginia Beach-based Wheeler Interests for a filming of MSNBC’s "Your Business," a 30-minute Sunday morning television show focusing on America’s small business entrepreneurs. It was a great opportunity for Optima to showcase the wellness and prevention programs it offers on behalf of its employer groups. Wheeler has been recognized in Men’s Fitness magazine as one of the “Top 15 Fittest Companies in America” alongside such national companies as Google, PepsiCo and Verizon.


Optima Personal Plan Advisors New for 2009
Do you know someone who is between jobs, ineligible for their employer’s health coverage, a new grad, an early retiree or unexpectedly unemployed and therefore without health insurance? New in 2009, Optima Health now has Personal Plan Advisors in place to help those seeking individual health insurance coverage assess their needs and find a plan within their budget. Optima also offers several new plans which feature low deductibles, ideal for those who need to tighten their monthly spending. Take a moment to remind friends and family of Optima Health’s individual plans and the importance of protecting themselves against unforeseen medical expenses. For more information, call the friends and family toll free number, (866)-805-3266 or visit the Optima Health Web site.

Megan Waters, who works as a surgical tech in the main operating room at Sentara Norfolk General Hospital, graduated from the School of Health Professions in 2008.

Sentara School of Health Professions Web Site
The Sentara School of Health Professions has a new Web address, which gives potential students direct access to course offerings and financial aid information without having to navigate the Sentara Web page. This change will provide a more effective marketing tool to enhance recruitment efforts, particularly as additional people with strong work histories may be searching for second careers.

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Optima Health Partners with Choice Care Card™
Optima Health is partnering with Choice Care Card™ to administer the Health Reimbursement Arrangement (HRA) component of its new Optima Design plans, to be rolled out in the second quarter of 2009. Optima Design, along with Optima Equity, are part of a suite of Consumer-Directed Health Plans (CDHPs) that Optima Health is offering employers. With the current economic climate, employers are looking for ways to reduce overall healthcare costs. HRAs are becoming increasingly popular as a way to reduce costs without sacrificing health benefits. Choice Care Card™ is an eight-year veteran of HRA administration and is considered a leader in the industry. Their expertise will simplify the customer experience, making for a seamless transition from product to service. The Optima integrated HRA product will offer an employer, flexibility to design the plans that best meet their employee benefits strategy while lowering premiums for their employees. For more information about these new plans, visit Optima Health.