Network: September/October 2009
Members of the Team
Discovery Channel Airs Program That Features Sentara Norfolk General Hospital On Aug. 22, 2009, the
Discovery Channel featured a television program about America’s Tallest Man. The segment, which is part of a series,
Inside Extreme Bodies, featured George Bell as he underwent imaging procedures at
Sentara Norfolk General Hospital.
Daily Press Features Article About Sentara Social Networking —
The Aug. 5, 2009, business section of the
Daily Press featured an article entitled, “They Tweet for Customers.” The article focused on social networking and included interviews with Amy Sandoval and Robin Crane of Sentara System Development. Both discussed Sentara social networking efforts, such as
Twitter and
Facebook, which are being used to publicize health screenings and events, as well as to educate through webcasts.
Optima Featured in Insurance & Financial Advisor The August 2009 issue of
Insurance & Financial Advisor, featured an article entitled, “Going Green Making 'Cents' for Mid-Atlantic Insurers, Agencies." The article highlighted Optima’s green efforts including, plans to deliver Evidence of Coverage and Certificates of Insurance documents online rather than in print. The move will reduce paper use by 90 percent this year, saving Optima $250,000.
Health Journal Features Article About Ways to Reduce Healthcare Costs
The August 2009 issue of the
Health Journal featured an article entitled, “Don’t Break Your Arm and Your Wallet, Using Participating Providers Reduces Healthcare Costs,” written by George Heuser, MD, vice president and senior medical director at Optima Health.
Read the article.
— Inside Business Features Sentara College of Health Sciences
The Aug. 3, 2009, issue of Inside Business featured a news brief about the Sentara College of Health Sciences to begin offering a bachelor of science in nursing degree and recent name change. Read the release.
Ken Krakaur Featured in August Health Journal
The August 2009 issue of the Health Journal featured an interview with Ken Krakaur, senior vice president of Sentara Peninsula region. Entitled, “Setting His Sights on New Horizons, “ the article included an interview with Krakaur as he spoke about his short-term goals for Sentara, his love of sailing and how he has found time to author two books. Read the article.
Virginian-Pilot Features Cardiology Article
The July 12, 2009, Health and Sciences section of the Virginian-Pilot featured an article about statin drug use and consulting your doctor before making changes to medication doses and regimen, written by Carl Hartman, MD. Dr. Hartman is the medical director of Cardiac Services at Sentara Heart Hospital.
COVA Connect Pilot Project Featured on www.dailypress.com
The July 10, 2009, issue of the dailypress.com featured a main page story on Optima Health being awarded a multi-year contract beginning July 1, 2009, to operate a pilot project with the Commonwealth of Virginia that offers state employees in specific Hampton Roads zip codes targeted health, prevention and clinical care service programs aimed at developing a healthier state workforce. Read the release.
Sentara Featured in Inside Business
The July 6, 2009, issue of Inside Business, featured an article entitled, “When is a Headache More Than a Headache?” written by Tha Thomas U, MD, MPH, a board certified neurologist with Sentara Neurology Specialists, and a consulting neurologist in Suffolk, Va. Read the article.
Sentara Featured in Modern Healthcare Article on State Budget Issues
The July 6, 2009, issue of Modern Healthcare, featured an article entitled, “States’ fights,” as budgets go deeper into the red, states are targeting Medicaid and other health programs again, as prime targets for cuts. Rob Broerman, Sentara senior vice president and chief financial officer, who was interviewed for the article, commented on the cost cutting efforts that Sentara has put into place to prepare for state Medicaid cuts.
CyberKnife Featured in Portsmouth Currents
On July 5, 2009, the Portsmouth Currents featured an article about CyberKnife® robotic radiosurgery program at Sentara Norfolk General Hospital. The article highlighted cancer patient Lawrence Bates, who received CyberKnife® treatments.
Sentara and Potomac Hospital Receive Continued National Coverage
In July, Sentara continued to receive national media coverage on the announcement of a merger with Potomac Hospital. Media coverage included: The Washington Post, and www.healthleaders.com
ModernHealthcare.com features Article About Sentara eCare® —
The June 29, 2009, issue of www.ModernHealthcare.com featured an article that highlighted Sentara Healthcare and the lessons Sentara has learned since is embarked on a electronic medical record transformation. The article featured the four major lessons learned by Sentara. As an early adopter of the EMR strategy, Sentara offers four major lessons learned: (1) EMR implementation requires a poignant approach to change management; (2) flawed clinical and business workflows must be re-engineered; (3) the complexity and duration of an EMR rollout demand a sound implementation strategy; (4) the stimulus plan challenge to “play now or pay later” requires a strong business case.
Inside Business Features Article about COVA Connect
The June 29, 2009, issue of Inside Business featured an article about Optima being awarded a multi-year contract that began July 1, 2009, to operate a pilot project with the Commonwealth of Virginia that offers state employees in specific Hampton Roads zip codes targeted health, prevention and clinical care services programs aimed at developing a healthier state workforce.
Suffolk News-Herald Features Optima Girls Basketball Team
The June 24, 2009, issue of the Suffolk News-Herald featured an article entitled, “This Team is More Than Just Hoops.” The article highlighted the Optima Girls Basketball Team and the importance of getting girls involved in joining the team.
Virginia Gazette Features Letter to Editor
The June 24, 2009, issue of the Virginia Gazette featured a letter to the editor by a York County resident, praising her family doctor, Dr. Glen Rauchwarg for wonderful care.
Sentara and Carteret General Hospital Affiliation Receives Media Coverage
The June 24, 2009, editon of the Carteret County News-Times featured an article entitled, “Hospital Board OKs Affiliation with Sentara.” The article explained that the board of directors of Carteret General Hospital approved entering an affiliation agreement with Sentara to provide services aimed at improving the county hospital’s clinical performance and cost savings.
The Virginian-Pilot Features Summer Safety Article
The June 20, 2009, issue of The Virginian-Pilot featured an article entitled “Do It Yourself Dangers - Play It Safe on Summer Projects.” The article was written by Dr. Frank Counselman, past president of the medical staff for Sentara Hospitals-Norfolk and chair of the Department of Emergency Medicine at Eastern Virginia Medical School. Dr. Counselman is a fellow of the American College of Emergency Physicians. The article touched on the importance of safety when taking on do-it-yourself home projects.
Optima Featured in the Health Journal
The June 2009 issue of the Health Journal featured an article entitled “College Graduates Finding Health Insurance,” written by John DeGruttola, senior vice president for sales and marketing at Optima Health. The article provided tips on what college graduates can do in the search for health insurance, such as where and what to search for. Read the article.