January 19, 2000 - Hampton, Virginia - It's innovative, it's interactive and it's moving Sentara Healthcare into the 21st century in high tech style. Sentara is introducing its message of medical excellence to the Peninsula with a CD ROM unlike any other in a mass mailing to an initial 33,000 Peninsula households.
It's a first of its kind for Hampton Roads, a CD ROM that takes the consumer on a journey of Sentara Healthcare and tells a story of service innovation that will keep the consumer riveted to their computer. A story never before told in quite this way by a healthcare company.
President of Sentara Healthcare on the Peninsula, Ken Krakaur, says "We wanted to go beyond conventional methods to communicate our message of medical excellence to consumers so we created this high tech approach. The CD ROM is not only reintroducing Sentara to the Peninsula but has a strong focus on educating the consumer on health care."
What Peninsula residents will find on the CD is valuable healthcare information that they can use via the latest multi media technology. Links to other healthcare information on the Sentara web site will lead the consumer to the answers they need. People searching the internet have put healthcare information at the top of their lists. This CD ROM's combination of interactive technology and the capabilities of the world wide web, have made it a tool consumers can rely on for information and fun.
"The CD focuses on health and wellness, cardiology ,senior services and diagnostic services," say Krakaur, "and has links to our Sentara website where the consumer can look at other important health information. They can take interactive health risk assessments tests and the CD provides this information at the consumers convenience."
How does it work? You start at our information desk, which has links that will direct you to the services you need to know about. For example, as you head for the Sentara Hampton Health and Fitness center, take a tour, take a test and then take charge of your health all at the same time. Watch and listen to fitness experts who will tell the consumer how to get in shape and stay healthy.
Consumers can also find out about Sentara's nationally recognized cardiac services. The comprehensively designed CD offers information to help you detect potential health problems. You can take a risk assessment test, listen to Hampton Roads top cardiologist's answer commonly asked questions and most importantly find the right doctor and the right facility to take care of you.
For seniors, and their families, get some valuable tips of taking care of an aged loved one and find out where to go for help on the Peninsula. Check out the special features of a Sentara emergency room. Watch a very real scenario as you see how Sentara's highly skilled health care providers take care of someone who needs emergency help.
And there's so much more. This CD ROM provides timely, fast health information, in an innovative web interactive method that will not only greatly add to the consumers health information, but will enhance the quality of their healthcare.