New Administrator Appointed to Sentara Norfolk General Hospital
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New Administrator Appointed to Sentara Norfolk General Hospital 

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Bruce Holstien has been promoted to administrator of Sentara Norfolk General Hospital, effective immediately. Holstien has served as senior vice president of operations at the hospital since January 2004.

Holstien joined Sentara in 1999 as vice president of physician and network relations. He offers more than 20 years of highly experienced health care management and operations expertise including top posts at several hospital-based integrated health systems. His progression at Sentara has included such leadership roles as senior vice president of administration and chief operating officer at Optima Health Plans.

Holstien succeeds Rodney F. Hochman, M.D. who has recently been promoted from corporate chief medical officer and administrator of Sentara Norfolk General to executive vice president Sentara Healthcare.

"Were excited that Bruce has taken on the leadership role at Sentara Norfolk General Hospital," says Rod Hochman, M.D., Sentara executive vice president. "His many years of diverse and progressive health care experience will help further enhance the reputation and clinical excellence of Sentaras flagship tertiary hospital."

Holstien holds a Bachelor of Science degree in health care administration from the University of La Verne in California and a Master of Science in business administration with a health care concentration from the University of Colorado. He is a member of the American College of Healthcare Executives, Health Care Compliance Association, and American Hospital Association. His many years of health care administration experience include serving as regional vice president and senior manager of Mulikin Medical Enterprises in Long Beach California, administrator for Friendly Hills Healthcare Network in La Habra, California, and various top management positions for other health care organizations.

About Sentara Norfolk General Hospital
Sentara Norfolk General Hospital, a 569-bed tertiary care facility, is home to the areas only Level 1 Trauma Center and burn trauma unit. For nine straight years, the National Research Corporation named Sentara Norfolk General Hospital Hampton Roads Consumers Choice award winner. Its heart program has received national recognition in U.S. News & World Reports 2004 survey, most recently ranking 40th out of the top 50 U.S. hospitals named for cardiac excellence. Sentara Norfolk General Hospitals heart program also ranks number one in Virginia for overall cardiac services according to HealthGrades, a health care quality company, and has ranked amount the top 100 cardiovascular hospitals in the U.S. for five years of the survey by Solucient, a healthcare intelligence firm. As part of its comprehensive heart program, Sentara continues to make significant commitments to national and international research, providing patients the latest treatment options.

Currently, Sentara is building the regions only heart hospital Sentara Heart Hospital expected to open 2006. In addition to a first rate cardiac program, the hospital is home to Nightingale, the regions only air ambulance, and specialized services including the Sentara Cancer Institute, transplant program, eICU, a highly advanced electronic monitoring system for intensive care unit patients, hospitalist program, specialized level II nursery, minimally invasive surgery techniques, neurosciences, and reconstructive surgery.

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