Optima Health Web Site Receives URAC Accreditation
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Optima Health Web Site Receives URAC Accreditation 

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Virginia Beach, VA - December 12, 2006 - Optima Health announced today that it has been awarded URAC Health Web Site Accreditation from the American Accreditation HealthCare Commission, a Washington, DC-based health care accrediting organization that establishes quality standards for the health care industry.

"We are pleased to be the only Virginia-based health plan to receive this URAC accreditation for its Web site," said Michael Dudley, President of Optima Health. "This seal of approval is an important indicator of quality and means that Optima Health Plan members can trust that Optimahealth.com is a reliable and privacy protected source of health content and services."

As part of the accreditation process, the Optima Health Web site has been evaluated against more than 50 standards for content, privacy, security and quality oversight. The standards, which are developed by a broad-based committee of health Web site experts to include providers, consumers and Web site companies, provide a consistent benchmark for quality.

"By applying for and receiving URAC Health Web Site Accreditation, Optima Health has demonstrated a commitment to quality health care," said Charles Stellar, URAC Board Chair. "Quality health care is crucial to our nations welfare and it is important to have organizations that are willing to measure themselves against national standards."

URAC standards cover a variety of consumer privacy and security concerns such a privacy disclosure, content development and management, as well as interface procedures for links displayed on the Web site. The standards also evaluate the e-Business organization, its policies and procedures and quality oversight that exist behind the forward-facing Web site.

URAC, an independent nonprofit organization, is a leader in promoting health care quality through accreditation and certification programs. URACs standards keep pace with the rapid changes in the health care system, and provide a mark of distinction for health care organizations to demonstrate their commitment to quality and accountability.

Through its broad-based governance structure and inclusive standards development process, URAC ensures that all stakeholders are represented in setting meaningful standards for the health care industry.


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