HealthEquity, Inc., and Optima Health to Offer Service-Oriented Health Savings Accounts
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HealthEquity, Inc., and Optima Health to Offer Service-Oriented Health Savings Accounts 

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Virginia Beach, VA– October 23, 2007 – Optima Health, a regional not-for-profit health plan based in Virginia Beach, VA, announced today that its customers will now have access to an enhanced consumer driven product including a health savings account (HSA) and high deductible health plan (HDHP) . Optima is partnering with HealthEquity®, Inc., a leader in personal health care financial services to provide Optima members with more choices to meet their health care needs and recapture control of often spiraling health care coverage costs.

“Optima is committed to providing our 340,000 statewide customers with industry leading health plan solutions. Through this partnership, the residents of Virginia will have access to a fully integrated HSA product that offers numerous advantages including availability to all claims data, simplified bill payment via phone or Web and 24/7 customer service support, in addition to health plan coverage major medical events,” said Michael M. Dudley, president of Optima Health. “Plus, the benefits of creating a savings account that offers members a tax-advantaged way to pay for qualified medical expenses today as well as a tax-free way to save for future medical and retirement healthcare expenses are clear,” Dudley said.

“Optima is an excellent health care company that has been serving the Virginia community for many years. We believe the combination of quality high-deductible health plans offered by Optima and the industry leading HSA client services offered by HealthEquity will be a great solution for value-conscious health care consumers in Virginia,” remarked HealthEquity Chief Executive Officer Stephen Neeleman, M.D.

HealthEquity and Optima Health are both recognized as innovative leaders in the health care field. HealthEquity has developed proprietary technology to bring their clients the latest in health care information and education. Optima Health is the only health plan in Virginia ranked in the nation’s top 50 commercial health plans based on clinical quality, member satisfaction and accreditation scores from the National Committee for Quality Assurance (NCQA), and U.S.News & World Report. It was also recently named the top
health plan in the state for member satisfaction according to a study by the National Research Corporation, a recognized leader in healthcare performance measurement.

The alliance between these well respected companies will create another affordable, high quality health care option.

Members of this new plan will have access to HealthEquity’s industry-leading consumer driven health care platform including client advisory services, self-diagnostic tools, pharmaceutical price comparisons, 24-hour customer service, and out-of-network bill review and negotiation. They will also have access to Optima’s top quality network including more than 15,000 providers with specialists, PCPs and hospitals.

About Optima Health, Inc.
Optima Health is a leading provider of health benefits in Southeastern and Central Virginia. Optima currently serves more than 340,000 members in Virginia. Optima offers a full spectrum of health insurance products for large and small employer groups, as well as Medicare Advantage plans for retirees and Optima Family Care, a Medicaid HMO, in addition to consumer driven health investment options. Optima will also launch an individual product early next year. First introduced in 1984, Optima Health Plan received the highest level of accreditation from the National Committee for Quality Assurance (NCQA) for nine consecutive years. It is Virginia’s only commercial HMO to maintain NCQA’s highest accreditation since 1998. In addition, Optima Health Plan holds the distinction of being the region’s first managed healthcare plan. Call 1-877-552-7401, contact your health insurance broker or visit our website at for more details.

About HealthEquity®, Inc.
HealthEquity is a personal health care financial services company that provides health insurers, benefits administrators, employers, and financial institutions with an integrated Health Savings Account, claims payment system, and population-based service platform. HealthEquity helps consumers understand and manage the financial side of health care by aggregating consumer information, analyzing personal data, and advising consumers on how to best manage their health equity. Every HealthEquity member is supported by 24/7 access to a knowledgeable health equity specialist dedicated to helping consumers better understand and manage the financial side of health care. To learn more about HealthEquity, please visit

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