Optima Health Named Virginia's Top Health Plan for Customer Service
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Optima Health Named Virginia's Top Health Plan for Customer Service 

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Virgina Beach, Va.,  - April 9, 2007 - Optima Health has recently been named the 2006/2007 Customer Care Award winner for the state of Virginia. The award comes from the National Research Corporation (NRC), a recognized industry leader in measuring healthcare performance measurement, and identifies health plans which members have rated as having the highest member satisfaction across multiple customer care metrics. Winners are determined by member satisfaction assessed in the company’s annual NRC Healthcare Market Guide® study.

“Optima’s reputation for outstanding customer service is what sets us apart from other area health plans and plays a substantial role in our ongoing success,” said Michael Dudley, president of Optima Health. “We are committed to providing our members access to the highest quality care, advanced medical technology, reasonable prescription drug coverage and some of the industry’s most innovative wellness and disease management programs.”

Over 200,000 households, representing more than 400,000 members in the contiguous 48 states and the District of Columbia were surveyed as part of the 2006/07 NRC Healthcare Market Guide study. No other study used to measure health plan performance contains more consumer responses than NRC’s study.

“Today’s health plan member is increasingly more savvy about issues of cost and quality,” Dudley added. “Our NRC survey results confirm we are doing an excellent job of providing a high level of service to our members.”

“As more healthcare quality information is made publicly available, we expect this trend of consumer involvement to increase,” said Michael Hays, NRC chief executive officer. “These organizations are selected for the Customer Care Award by the members they serve.”

Optima Health, a Virginia-based health plan serving over 400,000 members, was recently ranked as the only commercial health plan in Virginia to make the top 50 health plans in the nation by U.S. News & World Report and NCQA. The rankings follow a review of 680 health plans, placing Virginia Beach-based Optima Health among the top 10% of health plans in the nation based on clinical quality, member satisfaction and NCQA accreditation scores.

In 1999, Optima Health was the area’s first health plan to be awarded NCQA’s new ‘Excellent Accreditation Status’ and has maintained this accreditation level since this time – a claim no other regional health plan can make.


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