Optima Health Rebrands Health & Preventive Services
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Optima Health Rebrands Health & Preventive Services 

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New Name & Fresh Strategy Provide Members Easy Access to Health Tips and Money-Saving Opportunities

May 12, 2009 - Virginia Beach, VA - Optima Health recently rolled out a new name for its health, prevention and clinical services - MyLife MyPlan. The new name reflects the full range of services, tools and programs, designed with clinical experts, that show members how to get started, stay motivated and exceed their health improvement goals.

MyLife MyPlan combines information and services that are easy to use, convenient, and all in one place. A new portal on the Optima Health Web site offer members information to help them make informed health care decisions, stay healthy, better manage a health condition, and possibly save time and money—all in one location.

"We want to help our members minimize their health care costs while maximizing their health plan benefits. The challenge is knowing where to start and having a plan to achieve it. Whether members are in their twenties or a senior adult, MyLife MyPlan is a spectrum of services, tools and programs designed to assist them in getting the most out of their health plan benefits and improving their health," comments Karen Bray, vice president of clinical care services at Optima Health.

MyLife MyPlan is based around six key areas:

Getting Started – Members complete Personal Health Profiles online to identify their current health status, learn about areas for improvement and get customized, easy-to-understand health information.

Staying Healthy – Incorporates award-winning nutrition, fitness, tobacco cessation and screening programs provided at the worksite or in the privacy of the member’s home. Additional personal support is provided through Health Coach teams, as well as health and prevention resources that are available via the computer, phone or mail.

Improving Health – Provides help when members need care and include a Life Coach team with clinical, behavioral and disease management specialists dedicated to answering questions and providing support.

Saving More – Added value for members with discounts on products and services including massage therapy, natural supplements, eye exams, eyewear, hearing aids, fitness centers and more.

Managing Meds – Helps ensure safety, effectiveness and affordability of prescription medications covered by the pharmacy benefit.

Partners in Pregnancy – Helps coach expectant mothers through their pregnancy and encourages healthy prenatal choices and regular physician visits. 

More information on Optima’s health and prevention services.


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