Optima Health Partners With eHealthinsurance for Individual Health Plans
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Optima Health Partners With eHealthinsurance for Individual Health Plans 

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Partnership Offers Easy Access for Virginia Consumers

Virginia Beach, VA October 2009Optima Health has entered into a partnership effective September 29, 2009 with eHealthInsurance, the nation’s leading online source of health insurance for individuals and families, to sell its Individual Health plans online. This partnership will offer Virginia consumers easy access to benefits, rates and information about Optima Health’s Individual Health plans, thereby enabling them to make informed decisions about their health plan coverage.

“We’re pleased to be partnering with Optima Health by offering their comprehensive set of health plans at eHealthInsurance.com,” said Robert Hurley, senior vice president of carrier relations at eHealth, Inc. “Americans come to our service to explore the full extent of their options and have an easy, transparent process for enrolling in health insurance online. Having Optima Health on board provides even more high quality and affordable options for consumers in Virginia.”

Founded in 1997, eHealth, Inc. is the parent company of eHealthInsurance Services Inc., the leading online source of health insurance for individuals, families and small businesses. Licensed to market and sell health insurance in all 50 states and the District of Columbia, eHealthInsurance has developed partnerships with more than 180 health insurance companies, offering more than 10,000 health insurance products online. The company's technology platform is able to communicate electronically with insurance carrier partners, which enables a simpler, more streamlined health insurance application process. eHealthInsurance provides consumers with transparency of information about a broad array of health insurance plans with a selection of price and benefit options, complemented by a full-service customer service center.

“At Optima, our goal is to be accessible to consumers in a wide-range of ways. By partnering with eHealthInsurance, it provides consumers one more way to learn about our plans, which in turn gives us a broader reach,” said John DeGruttola, senior vice president for sales and marketing at Optima Health. “Today’s consumers are more self informed and are searching for easy access to information on individual health insurance and eHealthInsurance complements our existing broker partnerships. Optima Health has a variety of affordable choices and we want to be one of their first choices.”

Consumers can access information on Optima’s Individual Health Plan by visiting our website at www.optimahealth.com/individual, shopping online at eHealthInsurance at www.ehealthinsurance.com, or contacting their local broker’s website. Optima Health offers an array of quality health plans at affordable prices to Virginians across the state with Personal Plan Advisors to help them find a plan that fits their health needs and budget.

About Optima Health
Optima Health provides health insurance coverage to more than 415,000 members throughout Virginia. With 25 years of experience in the health insurance arena, Optima offers a suite of commercial products including consumer-directed, employee-owned and employer-sponsored plans, individual health plans, employee assistance programs and plans serving Medicare and Medicaid enrollees. Our provider network features 15,000 providers including specialists, primary care physicians and hospitals across Virginia. Optima offers programs to support members with chronic illnesses, customized wellness programs, and integrated clinical and behavioral health services as well as pharmacy management – all to help our members improve their health. Our goal is to provide better health, to be easy to use and offer services that are a great value. To learn more about Optima Health, visit www.optimahealth.com.

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