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Optima Health Expands Into Southwest Virginia Market 

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Virginia Beach, VA (August 24, 2011) – Beginning October 1, 2011, Optima Health will expand into the southwest Virginia, Roanoke and surrounding communities, offering Individual and Commercial health plans.

“We are thrilled to be expanding into the southwestern part of the state,” states Michael M. Dudley, President and CEO. “Optima Health has been a strong player in the health plan market in eastern and central Virginia for more than 25 years. Our intention is to provide the same great products and services to customers in southwest Virginia. We have a strong network of physicians and hospitals in this area and we look forward to serving the businesses and people of this area."

Optima Health will operate an office in Roanoke beginning in October 2011. Sales will begin September 1, 2011 for an October 1, 2011 effective date.

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