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Network: June/July 2007
Market
  Sentara School of Health Professions to Debut Recruitment DVD
Sentara School of Health Professions (SOHP) will be unveiling a DVD this summer designed to promote the school in a format that is attractive to the school’s target audience, primarily a younger age group, age 18-39. The DVD will be distributed at recruitment events and mailed to prospective students requesting admissions materials. Once complete, the DVD will also be available for viewing as streaming video on the School of Health Professions Web site.
The DVD features interviews with the school’s director, instructors, current students, recent graduates and managers who oversee graduates now working in Sentara facilities. This new format allows the SOHP to expand on the school’s keys to learning success: quality programs, superior clinical training and skilled faculty. It also gives prospective students the opportunity to see what it is like inside a classroom, a skills lab and various locations within the hospital setting.
Certificate of Public Need (COPN) Updates
• Sentara CarePlex Hospital received COPN approval to add 30 new beds to meet the growing demand. This will prompt construction of a new patient tower.
• Sentara Williamsburg Regional Medical Center received COPN approval to establish a 6-bed inpatient rehabilitation program through relocation of beds from Sentara Norfolk General Hospital’s rehabilitation unit. The new unit opened in Williamsburg on April 30, 2007. It offers a full range of services close to home for patients experiencing stroke, brain and spinal cord injuries and neurological conditions.
• Sentara Virginia Beach General Hospital received COPN approval to establish an 8-bed rehabilitation program in the 1 North Wing through the relocation of beds from Sentara Norfolk General Hospital’s rehabilitation unit. The program is expected to be in place by November 2007, offering a full range of services close to home for patients experiencing stroke, brain and spinal cord injuries and neurological conditions.
• Sentara Healthcare received COPN approval in March for a mobile Computed Tomography (CT) machine to serve Sentara Bayside Hospital and other Sentara sites as needed.
Sentara Files Letter of Intent with Eastern Virginia Health Systems Agency, VDH
• Princess Anne Hospital Plan Official
Sentara filed a letter of intent with the Eastern Virginia Health Systems Agency and the Virginia Department of Health to seek a Certificate of Public Need (COPN) for Sentara Princess Anne Hospital on May 30. The filing of a Letter of Intent starts the application and review process by the Virginia Department of Health. Sentara plans to transfer the 158-inpatient beds from Sentara Bayside Hospital to Sentara Princess Anne. The earliest a new hospital could be opened is 2011. Until then, Sentara Bayside remains a full-service hospital. Once the new hospital is open, Sentara Bayside will become an outpatient campus including a 24-hour emergency department, advanced imaging with a high-strength open MRI and CT, physical therapy, blood draw laboratory and other services as needs develop.
• Additional inpatient beds to be sought for Sentara Obici Hospital
A second letter of intent, to be filed, will seek expansion of inpatient beds at Sentara Obici Hospital in Suffolk. Obici continues to experience high occupancy rates since opening its new facility in 2002 and the rapid population growth now taking place in western Tidewater demonstrates the need for expansion on this campus.
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