Velocity Urgent Care re-brands as Sentara Urgent Care
Name change reflects Sentara’s full ownership of urgent care chain and integration of Epic electronic medical record
Eighteen Velocity Urgent Care centers in Virginia will be re-branded as Sentara Urgent Care on Feb. 3, 2025. The change has been in the works since Sentara assumed full ownership of Velocity in December of 2023. Adoption of Sentara’s Epic electronic medical record took place in August of 2024. The transition to Sentara signage is underway.
“This branding process brings us full circle back to Sentara,” said Kurt Hofelich, vice president of ambulatory services for Sentara Health. “We’re glad to have Sentara Urgent Care back in the family.”
In 2017, Sentara entered its five Hampton Roads-based urgent care centers into a partnership with Velocity Urgent Care. The agreement was for Velocity to grow and improve, and Velocity grew the chain into 18 centers throughout Virginia. Another is nearing opening in Elizabeth City, NC.
Most of the urgent cares are located near Sentara hospitals or outpatient sites. They offer a convenient alternative to emergency departments for minor injuries and illnesses. More than 200 professionals at these urgent cares are now employees of Sentara Health.
“Sentara Urgent Care will provide our patients with a seamless connection to Sentara’s Epic electronic medical record,” said Barbara Smith, vice president of operations for Sentara Urgent Care. “Being part of Sentara promotes patient safety and continuity of care. Sentara is one of the most respected names in health care and we’re happy to be a part of it.”
“This branding process brings us full circle back to Sentara,” said Kurt Hofelich, vice president of ambulatory services for Sentara Health. “We’re glad to have Sentara Urgent Care back in the family.”
In 2017, Sentara entered its five Hampton Roads-based urgent care centers into a partnership with Velocity Urgent Care. The agreement was for Velocity to grow and improve, and Velocity grew the chain into 18 centers throughout Virginia. Another is nearing opening in Elizabeth City, NC.
Most of the urgent cares are located near Sentara hospitals or outpatient sites. They offer a convenient alternative to emergency departments for minor injuries and illnesses. More than 200 professionals at these urgent cares are now employees of Sentara Health.
“Sentara Urgent Care will provide our patients with a seamless connection to Sentara’s Epic electronic medical record,” said Barbara Smith, vice president of operations for Sentara Urgent Care. “Being part of Sentara promotes patient safety and continuity of care. Sentara is one of the most respected names in health care and we’re happy to be a part of it.”
By: Dale Gauding