Leadership

Coleen Santa Ana

Coleen Santa Ana Coleen Santa Ana Coleen Santa Ana
President, Sentara Obici Hospital

Coleen Santa Ana is the President of Sentara Obici Hospital, which encompasses three Suffolk campuses in Isle of Wight County, VA. Sentara Obici Hospital is a 175-bed facility that includes integrated medical office buildings, as well as various ambulatory services including an ambulatory surgery center. The newly expanded Sentara BelleHarbour campus in North Suffolk includes a 24-hour freestanding emergency department, ambulatory surgery center, advanced imaging center and medical offices. Sentara St. Luke's is an outpatient campus in Isle of Wight County. Ms. Santa Ana assumed her current position in September 2019.

Prior to her role at Sentara Obici, in fewer than five years Coleen led the turnaround and integration of Sentara's most recent acquisition - Sentara Albemarle Medical Center, a 182-bed facility. During her tenure, SAMC achieved significant improvements in safety, quality and financial performance evidenced by the hospital's first Leapfrog A rating as well as a financial transformation from consecutive -$8 million annual losses to a positive margin. Sentara's Northeastern North Carolina division has realized success by ultimately delivering patient-centered care, realizing growth through implementation of a smart growth plan that strengthened current services and built new services as well as recruited over 50 new healthcare providers. With the successful turnaround at SAMC, Ms. Santa Ana earned Modern Healthcare's 'Up and Comers Award' in 2018.

Previous Experience

Ms. Santa Ana is from Virginia Beach, VA and started her career with Sentara. After graduate school Santa Ana pursued a for profit career and served in several roles with Healthcare Corporation of American and Universal Health Services, including Chief Operating Officer prior to returning to Sentara. Prior to her President role with Sentara, Ms. Santa Ana played an integral role as a Corporate Senior Strategist in leading the Sentara Albemarle Medical Center Strategic Plan and facilitated the integration of Sentara's newest hospital merger.

Current Professional Affiliations

  • Virginia Commonwealth University – Board of Visitors (Board Member)
  • North Carolina Healthcare Association (Board Member)
  • AHA Equity of Care Award Committee Member (2019)
  • CIVIC Leadership Institute (Class of 2017)
  • American College of Healthcare Executives (Member)

Education

  • Virginia Commonwealth University (Richmond, VA) – MHA
  • James Madison University (Harrisonburg, VA) – BS
  • Hospital Corporation of America (Denver, CO) – Admin. Fellowship Training
{{moduleTitle}}