Albemarle Health adopts Sentara name
Just months after finalizing a deal with Sentara as the long-term operator of Albemarle Hospital, officials unveiled that the hospital, its medical group and related facilities have adopted the naming structure of Sentara Healthcare.
Effective May 1, the hospital became Sentara Albemarle Medical Center to signify a commitment to bolstering and strengthening quality services. In addition, the medical group practices will adopt the Sentara naming structure, becoming Albemarle Physicians Services – Sentara. Outpatient campuses will also reflect Sentara in their names.
Staff, hospital and Sentara leaders gathered for a brief announcement ceremony and unveiling to reveal the Sentara Albemarle Medical Center signage last week.
At Sentara, the term ‘Medical Center’ speaks to bolstering and strengthening quality and services. Previous name changes in Virginia have resulted in Sentara Williamsburg Regional Medical Center, Sentara Northern Virginia Medical Center in Woodbridge and Sentara RMH Medical Center in Harrisonburg, all of which have become stronger institutions.
Most Sentara facilities and services begin with the Sentara name. Sentara branding is consistent, but flexible enough to reflect local identity and geography when appropriate and helpful to patients.