Sentara reorganizes hospital operations to better serve communities
Sentara's hospitals will now operate under a market-based structure, with eastern, northwestern, and two southeastern markets each reporting to their own market president.
Eric Conley, Sentara’s executive vice president and president of acute and post-acute care, said the new, market-based approach aligns with industry best practices and supports efforts to create a simple, seamless, personal, and more affordable experience for our patients, members, and communities.
“The new structure allows us to tailor our approach and operational strategies based on the unique needs of each community, while still benefiting from the consistency and coordination of market-based leadership,” said Conley.
Adopting a market-based model
As part of the reorganization, Sentara’s hospital operations have been divided into the following four markets:
Southeast Market – Norfolk consists of Sentara Leigh Hospital and Sentara Norfolk General Hospital in Norfolk, Virginia. The market has the following leaders:
- Dana Weston Graves serves as Senior Vice President and Acute Care Market President.
- Mike Genco, MD, serves as Vice President and Market Chief Medical Officer.
- Jennifer Kreiser serves as Vice President and Market Chief Nursing Officer.
Southeast Market – Virginia Beach consists of Sentara Princess Anne Hospital, Sentara Virginia Beach General Hospital, in Virginia Beach, Virginia, and Sentara Albemarle Medical Center in Elizabeth City, North Carolina. The market has the following leaders:
- Joanne Inman serves as Senior Vice President and Acute Care Market. President.
- Bogdan Neughebauer, MD, serves as Vice President and Market Chief Medical Officer.
- Sonia Cooper serves as Vice President and Market Chief Nursing Officer.
Eastern Market consists of the following hospitals in Virginia: Sentara CarePlex Hospital in Hampton, Sentara Williamsburg Regional Medical Center in Williamsburg, Sentara Obici Hospital in Suffolk, and Sentara Halifax Regional Hospital in Halifax. The market has the following leaders:
- Kapua Conley serves as Senior Vice President and Acute Care Market President.
- Chris O’Connell, MD, serves as Vice President and Market Chief Medical Officer.
- Shannon Martin serves as Vice President and Market Chief Nursing Officer.
Northwestern Market consists of the following hospitals in Virginia: Sentara Martha Jefferson Hospital in Charlottesville, Sentara RMH Medical Center in Harrisonburg, and Sentara Northern Virginia Medical Center in Woodbridge. The market has the following leaders:
- Jeff Joyner serves as Senior Vice President and Acute Care Market President.
- Robert Garwood, MD, serves as Vice President and Market Chief Medical Officer.
- Christy Grabus serves as Vice President and Market Chief Nursing Officer.
The new model enhances coordination and collaboration across Sentara’s integrated healthcare system, which spans hospitals, outpatient clinics, and health plan offerings.
Benefits of the new approach include improving outcomes, encouraging the sharing of innovations, and positioning ourselves for continued growth and excellence.
“The model ensures our local efforts are part of a cohesive market and regional-level strategy that creates collaborative and complementary acute service offerings rather than competing ones and sets the stage for future growth," Conley said.
Sentara, a not-for-profit health care delivery system, employs 34,000 people and operates 12 hospitals in Virginia and northeastern North Carolina, including 10 hospitals with the prestigious Magnet® recognition. In addition, the Sentara Health Plans division serves more than one million members in Virginia and Florida.